
Africa Loyalty Programs Market Databook 2025, With Safaricom, Paga, M-Pesa, Airtel Money, MTN Momo, Pick N Pay, Jumiapay,...
(MENAFN- GlobeNewsWire - Nasdaq) The African loyalty market is dominated by fintech-driven and mobile wallet-integrated rewards programs, as traditional coalition loyalty models have limited presence. Platforms like M-Pesa's Bonga Points (Kenya), e…